Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Youre asking me to pick which kid I like the best. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. I dont believe that the people side of our business is dead.. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. So Ive got to get them in while I can. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Charles Watson | International Franchise Association - IFA Charles Watson, CFE - Chief Executive Officer - Tropical Smoothie Cafe ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . It is, however, still a hefty financial investment. The success of our brand is about the talent and drive of our talented executives and Support Center team. Related Posts. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. That ultimately is our vision for Tropical Smoothie Cafe. Tropical Smoothie Cafe Posts Record-breaking Q2 Results We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. John Joseph Dallier - Worldnews.com Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. cincinnati fence company llc SERVICE. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Such filing does not constitute approval by the Department of Law. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." 26, 2021. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. It is, however, a "darn good chaser," he said and . *$1,009,803 System Wide Average Net Revenues. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Show all. Jul. TropicalSmoothie.com. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Our annual tactics are focused around delivering those results.". Tropical Smoothie Cafe Names New CMO - PR Newswire Our annual tactics are focused around delivering those results.". That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . 'The restaurant business has been absolutely decimated': Tropical A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. It was not possible for me to get involved in every project so I had to learn to let go and delegate. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? Since that time, he has led the company on its quest towards $1billion in sales by 2023. What was your plan for the first 90 days? Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. Charles Watson serves as CEO for Tropical Smoothie Cafe. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. So were a brand thats going to be close to pushing a 3:1 investment ratio. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 Did you foresee the level of growth the chain has experienced of late? . And they want what they want when they want it, and thats usually right now. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Was it a pleasant surprise, expected, or was it a bit of both? wills o' nats last of the summer wine. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Without our franchisees, committees, and council, I simply could not do this job. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. 1117 Perimeter Center West, Suite W200 Because we want to help with your meal and your food, etc. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. It hopes to keep all its new customers. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? The initial investment ranges from $246,500 to $580,500. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Watson:"I wanted to further instill a franchisee-first mentality. I love a good pot roast with mashed potatoes, green beans and corn. Management can grow a company without having to invest too much money, and . Our consumers really like our food. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Mark serves on the board of the Institute of Certified Franchise Executives. 2~10() . Tropical Smoothie Franchise Cost & Profit for 2023 Explained A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. And its the high quality food. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". What is something you wish more people knew about the chain and its products? The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . We really call Tropical Smoothie Cafe a street corner business. Gosh, I would say the first things that come to mind for me are menu innovation and products. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Atlanta, GA 30338 Communicate deeply. Charles Watson - Restaurant Leadership Conference We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". NJ. Beyond that, we need to provide training. Your results may differ. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. I lean into that so that our employees can feel good about what they do.. Mark serves on the board of the Institute of Certified Franchise Executives. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. New York State Disclaimer: This advertisement is not an offering. But its the freshness. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. He is directly responsible for selling more than 800 franchises. Absolutely. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Right next to that is our relationship with our Franchise Owners. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Were any of the franchisees reluctant to follow the system or embrace a new direction? Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. As you know, the restaurant industry has taken a huge hit. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! So its the made-to-order. Start Now! So just one shy of 100. Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography Challenge the Pros: Leveraging To Meet Development Goals 5 Questions with Tropical Smoothie CEO Charles Watson. This information appears in Item 19 of our Franchise Disclosure Document. And is there a smoothie that you wish to see added to the menu in the future? Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. In July 2018, I was named interim CEO, and then permanent in December 2018.". Tropical Smoothie Caf works to keep its momentum - Restaurant Business Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. We have very dedicated franchisees that just go out there and drive the business every day. These early experiences in the workforce are what ignited my entrepreneurial spirit. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Your results may differ. And was one in place already? Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and So we have a broad array of food products that are both healthier and theyre more boldly flavored. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. This is a BETA experience. Tell us a little about your background before joining Tropical Smoothie? Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Call now and speak to a franchise development leader. CHARLES WATSON: Sure, absolutely. When our franchisees are successful, the brand is successful. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Nov 10, 2021, 09:36 ET. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC Charles Watson CEO. He was previously. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Its the high quality ingredients. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. Charles Watson - Journalism Advisory Board Member - LinkedIn Whats the best piece of advice that other restaurant executives should hear? in December 2018. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. So theres a lot of involvement. We gathered that feedback and used it to set goals and action plans for the company. charles watson tropical smoothie net worth And so the way that they impact the communities where they operate is a really big part. Tropical Smoothie Cafe Franchise History and Leadership Team In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. What is the mission and goal of the company over the next few years? It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe.
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